International delivery · 4–6 weeks
TOKI

Collection notes · 16 October 2026

What’s worth exploring?

Search signals and shopper language, translated into ideas for TOKI. Research notes, not sales results.

Search interest

Worldwide · Google web search · Past 12 months

+31.2%

Latest 4 complete weeks vs previous 4

Relative interest, 0–100. Not search counts or sales. Partial week excluded.

View the numbers
Weekly Google Trends index for quarter zip
WeekQuarter-zips
Oct 12, 202516
Oct 19, 202517
Oct 26, 202518
Nov 2, 202520
Nov 9, 202549
Nov 16, 2025100
Nov 23, 202589
Nov 30, 202578
Dec 7, 202569
Dec 14, 202560
Dec 21, 202553
Dec 28, 202540
Jan 4, 202636
Jan 11, 202633
Jan 18, 202629
Jan 25, 202630
Feb 1, 202632
Feb 8, 202638
Feb 15, 202642
Feb 22, 202630
Mar 1, 202623
Mar 8, 202623
Mar 15, 202621
Mar 22, 202624
Mar 29, 202627
Apr 5, 202628
Apr 12, 202627
Apr 19, 202623
Apr 26, 202622
May 3, 202627
May 10, 202625
May 17, 202620
May 24, 202617
May 31, 202617
Jun 7, 202615
Jun 14, 202613
Jun 21, 202612
Jun 28, 202610
Jul 5, 202611
Jul 12, 202610
Jul 19, 202612
Jul 26, 202613
Aug 2, 202614
Aug 9, 202614
Aug 16, 202617
Aug 23, 202619
Aug 30, 202620
Sep 6, 202621
Sep 13, 202621
Sep 20, 202629
Sep 27, 202626
Oct 4, 202625

Ideas to test

5 research notes

01

The autumn layer

New concept for autumn testing

Search interest increased 31.2% across the latest four completed weeks versus the preceding four; still well below last November’s spike.

Next 8 weeks: watch for sustained cold-weather interest. Conditional hypothesis, not a numeric sales forecast.

Confidence: Medium for an experiment; unvalidated for TOKI sales

Shopper language

quarter-zip sweatercotton quarter-ziprelaxed layering

Copy idea · Not applied

A chocolate cotton quarter-zip with a generous collar and an easy, boxy shape.

View switch off quarter zip →
Google Trends ↗

02

A small styling change

New silk concept; test styling with tee and bag

Scarves appear in summer shopping and social styling signals; current silk-scarf search interest is down 11.4% on the four-week comparison.

A styling experiment and possible spring carry-over. Do not label it an October breakout.

Confidence: Medium on styling fit, low on near-term demand

Shopper language

silk square scarfscarf with a T-shirtscarf on a bag

Copy idea · Not applied

One small square. A different outfit. Tie it at the neck, in your hair or on your everyday bag.

View red thread square →View almost offline tee →View everyday carry tote →
Google Trends ↗Lyst ↗Community discussion ↗

03

Get the proportions right

Improve fit and styling language on existing products

Related searches include casual wide leg trousers; four-week broad-term interest is down 28%. Community discussions ask how to balance wide trousers and boxy tops.

Keep this as the core capsule. Explain drape and proportions; do not expand inventory from this signal alone.

Confidence: Medium for copy relevance; not a growth forecast

Shopper language

wide-leg trousersrelaxed fitpleated trousersboxy cotton tee

Copy idea · Not applied

Soft pleats, a wide leg and room to move. Pair with a relaxed shirt or a boxy tee.

View offsite shirt →View boardroom trouser →View almost offline tee →
Google Trends ↗Pinterest ↗Community discussion ↗

04

Keep the cap simple

Keep one restrained accessory; do not scale from a sports spike

A specific sports cap led Lyst Q2; generic cap interest is down 15% in the recent four-week comparison.

Brand and event context matter. Keep this playful supporting piece; no generic cap boom claim.

Confidence: Low for transferring branded sports demand

Shopper language

washed cotton capembroidered capadjustable baseball cap
View running late cap →
Lyst ↗Google Trends ↗

05

Say what the knit is

Use factual search language without changing material or color

Cream knit polo is a rising related query, but TOKI-003 is ink with an ivory collar. Broad knit-polo interest is down 14.8% recently.

Keep the ink product; consider a separate cream variant only as a later concept.

Confidence: Medium for relevance; low for growth

Shopper language

navy knit polocontrast-collar polofine-knit polo
View signal knit →
Google Trends ↗
Sources & limitations

A one-time snapshot from 16 October 2026. English search terms miss other languages; normalized interest is not demand or sales. Community posts are small, self-selected samples. No live TikTok sentiment, sales forecast or TOKI performance is implied.